Digital Marketing Services from ERV DIGITAL

What is Digital Marketing?

Digital marketing is a set of actions to promote goods, services or a brand on the Internet using digital channels. In today's world, this is one of the most effective ways to attract customers and increase sales. It includes various strategies and tools to achieve business goals such as increasing site traffic, increasing conversions and building audience loyalty.

Digital marketing by ERV DIGITAL and all services

SEO (Search Engine Optimization)

SEO is the process of optimizing a website for search engines so that it appears higher in search results.

What does SEO include?

• Technical optimization: improving site loading speed, mobile adaptation, server settings.
• Content optimization: creation of high-quality and relevant content that meets user requests.
• Link building: increasing the number of external links to your site.

PPC (Pay-Per-Click)

PPC is paid advertising where you pay each time someone clicks on your ad.

Main types of PPC

• Google Ads: advertising in the Google search engine.
• Facebook Ads: targeted advertising in social networks.
• Remarketing: advertising that is shown to users who have already visited your site.

SMM (Social Media Marketing)

SMM is social media marketing that involves engaging with your audience through platforms like Facebook, Instagram, LinkedIn, and more.

Main elements of SMM

• Publishing content: regularly create and publish interesting content.
• Social Media Advertising: Targeted advertising based on interests and demographics.
• Interaction with the audience: replies to comments, private messages, community building.

Email marketing

Email marketing is a tool for direct communication with customers via email.

What does email marketing include?

• Sending regular newsletters: news, promotions, useful information for customers.
• Automated sales funnels: A series of emails that aim to get users to make a purchase.
• Personalization of content: an individual approach to each client based on his interests and purchase history.

Content marketing

Content marketing is a strategy for creating and sharing useful content that helps solve audience problems and builds trust in your brand.

Types of content

• Blogs: articles that answer customer questions.
• Videos: product reviews, how-tos, webinars.
• Infographics: visual presentation of data and information.

Why is digital marketing important for business?

Advantages of Digital Marketing

• Measurable results: You can easily track the performance of your campaigns.
• Target audience: the ability to target advertising to specific audience segments.
• Flexibility: You can change your strategies in real time based on analytics.

Digital marketing is a powerful tool for business development on the Internet. Using SEO, PPC, SMM, content marketing and other tools helps attract customers, increase brand awareness and increase sales.