What is PPC advertising?
PPC advertising (Pay-Per-Click) is a model of Internet advertising in which advertisers pay for each click on their ad. This is one of the most common ways to attract traffic to websites, where payment is made only for real conversions of users.
How does PPC advertising work?
PPC advertising works on the principle of an auction. Each advertiser bets on keywords that are related to their products or services. When searching for these keywords, search engines show ads on the results page.
The main platforms for PPC advertising
- Google Ads is the most popular platform for PPC advertising. Ads appear on Google search results pages.
- Facebook Ads — advertising based on user interests and behavior.
- Instagram Ads — advertising on Instagram based on a similar principle to Facebook.
- LinkedIn Ads is aimed at a professional audience.
Basic PPC advertising services from ERV DIGITAL
PPC advertising services cover a full range of tasks, from analysis to creation and management of advertising campaigns.
Keyword analysis
What is keyword analysis?
Keyword analysis is the process of identifying words and phrases that potential customers enter into search engines to search for products or services.
Importance of keyword analysis
- Targeting the right audience. Searching for relevant keywords allows you to attract exactly the audience that is looking for your goods or services.
- Effective use of the budget. Well-chosen keywords minimize the cost of unnecessary clicks.
Setting up and optimizing campaigns
What is included in campaign settings?
- Create ads.
- Selecting the target audience.
- Setting bids for keywords.
Optimization of campaigns
- Ad testing. Selection of variants of headings and texts to find the most effective ones.
- Analysis of results. Constant monitoring of conversions and CTR (Click-Through Rate).
- Adjustment of rates. Adjusting rates to improve performance.
Advertising campaign audit
What is an audit of advertising campaigns?
An audit is a detailed analysis of existing campaigns in order to identify weaknesses and opportunities for optimization.
The main aspects of the audit:
- Keyword relevance assessment.
- Analysis of the effectiveness of ads.
- Detecting ineffective clicks.
Targeting and retargeting
- Targeting. It is the process of identifying a specific audience to serve ads to, based on interests, demographics, or search behavior.
- Retargeting. This strategy allows you to show ads to users who have already visited your site or interacted with your products, but did not make a purchase.
Advantages of PPC services from ERV DIGITAL
Quick result
PPC advertising allows you to get results almost immediately after launching the campaign. You start getting traffic and leads within hours or days of starting your ad.
Budget control
Why is PPC advertising economically beneficial?
- You decide for yourself how much you are willing to spend.
- Payment is made only for real clicks, which makes PPC an effective tool compared to traditional forms of advertising.
Fine-tune audience
Thanks to flexible targeting settings, you can reach exactly the audience that is most interested in your offer.
PPC advertising is a powerful tool to quickly attract traffic and increase sales. With keyword analysis, campaign customization and optimization, audits, and retargeting, your company can make the most of its advertising budgets.
PPC services will help your business quickly adapt to market changes, target the right audience and achieve high results.
